At Reefstock Denver 2025, Mark sat down with Joe from Marco Rocks for an in-depth conversation about his journey in the aquarium hobby, the evolution of aquascaping, and where the reefing industry is headed.
Joe’s Journey Through the Aquarium World
Joe’s story is one that resonates with many reefers—starting out at a local fish store at just 13 years old, moving on to owning stores and a servicing company in New York, and eventually co-founding Unique Corals in California. By 2018, Joe joined Marco Rocks in Florida, bringing decades of hands-on experience and a deep understanding of both the hobbyist and professional sides of the industry.
Live Rock, Dry Rock, and the Evolution of Aquascaping
A key focus of the conversation was the ongoing live vs. dry rock debate. Joe highlights why reefers should consider swapping out rock in their tanks and how aquascaping has drastically changed since the 1990s. Back then, aquascapes often incorporated bleached corals—a stark contrast to the sustainable, carefully cultivated options available today.
With Marco Rocks’ aquaculture operations, reefers now have access to rock that not only looks natural but also supports healthy biological systems in their tanks.
Lighting the Reef: Illumagic LEDs
Beyond rock, Joe and Mark also discussed Illumagic LEDs, one of the most exciting technologies shaping reef aquarium success. With improved spectrum control, energy efficiency, and flexibility, Illumagic is pushing lighting innovation in the hobby. Joe explains why these LEDs are becoming a go-to choice for reefers looking to maximize coral health and coloration.
The Future of the Reefing Industry
Looking ahead, Joe offers thoughtful insights into where the reefing hobby is going. From sustainability initiatives to new approaches in aquascaping, the industry is evolving faster than ever. His biggest takeaway: reefers today have more options, knowledge, and tools than at any point in the hobby’s history.
Joe’s passion for reefing and his decades of experience shine through in this Reefstock conversation. For reefers curious about the future of live rock, the role of LEDs, and the shifting trends in aquascaping, this interview is a must-watch.